Published
May 15, 2018
Category
Marketing / Optimization
client
Oceanthemes
Iron Homes
01. Client Overview & Challenge
Iron Homes is a leading provider of luxury real estate and property solutions in Florida, dedicated to delivering exceptional homes and services. While the company was growing steadily, it faced a critical challenge: low online visibility and inconsistent branding across digital platforms, making it difficult to attract qualified leads in a competitive real estate market.
Iron Homes needed a partner who could unify their digital presence, strengthen their brand image, and generate consistent high-quality leads. That’s when they turned to 247 Home Services Marketing.
02. Our Digital Marketing Strategy
The challenge with Iron Homes was to build a strong, consistent online identity and increase visibility in a crowded marketplace. Our team at 247 Home Services Marketing developed a comprehensive strategy that included:
Website Optimization & Redesign – Improved site speed, structure, and user experience to create a professional and conversion-driven platform.
SEO & Keyword Strategy – Targeted competitive real estate keywords to rank on page one for local searches.
Content Marketing – Developed high-quality content to showcase luxury properties and educate potential buyers.
Paid Advertising Campaigns – Implemented targeted Google Ads and social campaigns to drive immediate, qualified leads.
Brand Consistency Across Platforms – Unified branding across all digital channels for a cohesive and professional presence.
Our goal was to position Iron Homes as a trusted, premium real estate service provider and ensure they stood out in search results.
03. The Results
Since partnering with 247 Home Services Marketing, Iron Homes has achieved impressive growth and visibility:
Top rankings for key real estate search terms in their market.
Steady increase in website traffic and inquiries for property listings.
Stronger online presence with a unified and polished brand image.
Iron Homes is now better equipped to attract qualified buyers and sellers, and we’re proud to continue driving their success as they grow in the competitive Florida real estate market.
%
Increase in Website Traffic from organic and paid campaigns
%
Growth in Qualified Property Inquiries & Buyer Leads
%
Boost in Brand Engagement across digital platforms
%
Higher Conversion Rate from Paid Ads vs. previous campaigns
Iron Homes partnered with 247 Home Services Marketing to improve online visibility and attract high-quality leads. Through SEO, content strategy, and paid campaigns, we helped them rank higher, generate more inquiries, and strengthen their brand presence.