Published
November 06, 2018
Category
Development / Media
client
Oceanthemes
IAC American Flooring
01. Client Overview & Challenge
IAC American Floors has built a strong reputation for delivering exceptional flooring solutions. However, in an increasingly competitive home improvement market, the company needed a way to reach more customers online, attract high-quality leads, and build a predictable flow of projects.
They turned to 247 Home Services Marketing for a strategic digital marketing plan that would help them stand out, gain visibility, and grow their business consistently.
02. Our Digital Marketing Strategy
With IAC American Floors, our approach was focused on creating an online presence as polished and professional as their flooring services. We implemented a comprehensive plan that included:
Website Revamp & UX Enhancements – Optimized their website for speed, mobile responsiveness, and lead conversion.
Search Engine Optimization (SEO) – Targeted high-intent local keywords to dominate search rankings for flooring-related queries.
Google Ads & Paid Campaigns – Ran data-driven ad campaigns to capture customers actively searching for flooring services.
Performance Tracking & Optimization – Used advanced analytics to monitor results and continuously improve campaign performance.
This strategy gave IAC American Floors a predictable system to bring in more clients and grow revenue consistently.
03. The Results
Since partnering with 247 Home Services Marketing, IAC American Floors has achieved remarkable growth and stability:
Significant increase in website traffic and lead conversions within months.
Higher local visibility, leading to more inquiries and booked projects.
Consistent, predictable flow of clients, giving the business the freedom to focus on delivering exceptional flooring solutions.
The team at IAC American Floors now has confidence in their marketing and the ability to scale their business with measurable success.
%
Growth in Online Traffic
%
Increase in Project Inquiries
%
Boost in Customer Engagement
%
Rise in Consistent Monthly Leads
IAC American Floors partnered with 247 Home Services Marketing to boost their digital presence and attract more clients. Through a data-driven strategy, they achieved higher visibility, more leads, and a consistent flow of flooring projects.